While "Mademoiselle" Chanel in her famous No.5, which created even more famous for perfume in the world that age is well and truly gone. Today, the creation of a "drink" is the prerogative of a group of inventors particularly skilled at handling essences: they are called "noses" known.
It is not a profession that requires a certain degree, is here above all a love and a gift for fragrances as well as from many years of apprenticeship not to mention the fact that a"Nose", do not smoke and avoids anything that might ruin his talent. After all, (those rare experts) to count on the fingers of both hands must not only make their way through a series of several thousand fragrances but mixing may fail.
In order to create a perfume, it is necessary to blend several dozen essences and choose what to see specialists, known as the "key" (the fragrance that is instantly perceptible), the "core" (thethe scent of his character) and the "base" (giving the entire structure together.) The fragrance is set by mixing it fruity or tart, woody, floral, sensual creation. Some of these experts for a particular house, as Jean-Paul Guerlain, who created Samsara, while others create a brand such as Jacques Cavalier and Jean Guichard from Grasse.
The ability to distinguish olfactory smell is just not enough to create a scent that is created to remain thefamous. It also requires a sense of humor of the day, as in the case of Shalimar by Guerlain, created in 1925, or more recently, opium (1977) by Yves Saint Laurent and Poison (1985) by Dior. Nowadays, perfumes are more startling, such as L'Eau d'Issey Miyake, with its pronounced marine touch. Or more discreet, for young girls like Eden by Chanel.
In most cases, as in fashion or in an artistic creation, the success of random among the publicand a certain sensibility. Which must correspond with the scents of the brand that she and her image begins with the luxury, youth, sensuality, mystery, respect the originality. It must be total coherence between the perfume, the bottle and mediated by them.
Most popular perfume for women - Yves Saint Laurent.
When in New York to Paris and from Sydney to Beijing, more than two million visitors have admired his works in museums, is his style, the first expressionand above all, color, life, movement and women's history, which goes with love since 1958, the date of his first collection for Christian Dior, which made him famous around the world.
Born in Oran, Algeria, in 1936, was only twenty-one years, however, has been described as "Christian II". He founded his own couture house in 1962, with Pierre Bergé, and in 1966, his "Rive Gauche" line of prêt-à-porter, the thousands of women, allowed to mixElegance and comfort. In addition to creating some of the most popular fragrances for women, the Bush-Shirt (1968) and the trousers (1969) became classics of the contemporary wardrobe. "A happy wife is a woman in a black skirt with a black sweater, black stockings, a piece of costume jewelry and a man who loves his side."
In order to maintain itself as the leading supplier of his time, this Ästhet succeeded better than anyone else in the record of his dreams inspired by artists: AndyWarhol, Mondrian and Tom Wesselman during the sixties, Picasso in the seventies, Van Gogh, Bonnard in the eighties. His creations are always asked for a scandal, the first transparent blouses (1968) for his perfume, Opium, in 1977 to life. But its strength is its ability to embody absolute classicism, with Catherine Deneuve as his ambassador. As a heritage of Chanel and Balenciaga, remains true to its lines, clearly with detail: "Elegance is a way to move forward."
Yves SaintLaurent, an avid collector and lover of opera, the creator of the perfume of women more popups, remains one of the last great aesthetes at the end of this century. From Cyrano de Bergerac of the two-headed eagle, which has created many costumes for the theater, his first love. His art has become purer and a touch of muslin, creating dreams, worthy of a Botticelli, as if to say: "A man or a woman, the most beautiful adornment is love."
Guerlain: the conductor of perfume bottlesMen.
France's oldest established perfumer is a veritable "conductor of fragrances". Over the past 165 years, Guerlain's compositions have all the great classics: L'Eau Imperiale is, Shalimar, L'Heure Bleue, Vol de Nuit and Mitsouko.
Iain whole history of French perfume in those two syllables, Guer-focused. The Second Empire to the Belle Epoque, the Roaring Twenties and the postwar period have five generations of perfumers to be able to measureGuerlain family, founded by Pierre François Pascal. As the first boutique opened in Paris in 1828, the company continued to expand its line of fragrances for men. Today it has seven exclusive boutiques in Paris, with equally exclusive shops in Milan, Frankfurt, Tokyo, Singapore and Hong Kong.
The House of Guerlain has gradually changed from a small production scale in the 19th Century, in an international cosmetics company, with 321 fragrances, offers the widest range of products developedEducation in the French perfume trade. The Guerlain "style" in recent decades has been notable mainly for products such as Vetiver, Habit Rouge, Chamade, Nahéma, Jardins de Bagatelle, Samsara, the capital. It has dramatically accelerated since the early eighties in the creation of beauty products, with beauty care ranges - Issima, Evolution, Odélys - and the lines of makeup - Matéorites, Terracotta and L'Or de Guerlain.
In April 1994, the perfume turned a storylarge area, since it was bought, the house within the world's leading luxury group LVMH (Louis - Vuitton Moët-Hennessy). Headed by Bernard Arnault, the Group includes other perfumes such as Christian Dior and Kenzo . Does this mean that is the label so that is selective when it comes to distributing their products in general?
Today, Guerlain intends to develop up to "contain any provision in both traditional and contemporaryElements of the offer, "said Christian Lanis, the new chairman of the board of the present. The group had 33% of discount perfume bottles men turnover in Europe as a whole, with France accounting for 27%, Americas 18% Asia and Oceania, including 18% and 4% in the entire Middle East and Africa. The new dimension offered by LVMH, will not prevent what no doubt in new sites abroad, the group a whole to remain faithful to the motto: "To be Guerlain morefirst.
Perfume Chanel No 5 for women and the shadow of Marilyn.
There is better support for a product could a perfumer hope for than that of an actress like Marilyn Monroe, who once said that the only thing he wore to bed, a few drops of Chanel No.5?
Chanel was so lucky, so that her scent, which was created in 1921, remains the leading brand for several decades later. No.5 was given the name of "Mademoiselle" Chanel as it was the fifth bottle shechosen among the models presented, and that was to be launched in May, the fifth month straight. This precious elixir is the best-selling perfume for women, and since then has met today with the 5% mark in the world have a share of the market.
Better yet, the rate of growth of sales of this perfume is just over 18%. A real income for the parent company, which has traditionally been based on the services of French Interior in order to ensure the promotion of products at low prices. Today is CaroleProfumo, which supports the product brand name, in a recent television, who had to make anything more than Marilyn Monroe. Was in the seventies, Catherine Deneuve had caused sales of the perfume to fly the United States. So that the American press, captivated by her charm, had nominated the French actress, as the cleverest woman in the world.
Chanel's reputation around the world can not conceal the entirely family-owned structure of its capital, which are as perfumeconcerns, was held by the Wertheimer family since 1924. The group is not publicly traded and is usually very hesitant about their characters. With Chanel No. 5, No. 19, Coco, Cristalle, Egoiste the group, which includes Ungaro fragrance is sixth in the world and fourth in France after L'Oréal, LVMH and Elf-Aquitaine.
For many years, the company was closely linked with the personality of its founder, Coco Chanel, today is a big international group. The AmericanSubsidiary, and in particular its chairman Alain Wertheimer, has just bought one of the main Bordeaux, Chateau Rauzan-Ségla one Deuxième Cru Classé Margaux. The beginning, perhaps, a policy of diversification in perfume for women ...
Christian Dior - is more of a brand, is a legend.
Founded in 1947, the house at 30 Avenue Montaigne, near the Champs-Elysées, rhymes with new look and unavoidable image of the eternal Parisian woman with beautiful shouldersand a narrow waist. In a period of ten years, from 1947-1957 () the date of his death, Christian Dior succeeded in creating a famous fashion house whose name all over the world. He was a pioneer, because it was the first lady, "license" for stockings, cosmetics, perfume and all accessories, a policy that much imitated by the developed countries.
The CD "in the Louis XVI style medallion is more than putting a brand, is a legend. The house of Dior was bought in 1987;Today is a leading global manufacturer of luxury goods, Louis - Vuitton-Moet-Hennessy Group is located. The artistic director of the fashion and perfume house is now in the hands of the Italian Gianfranco Ferré for whom "the Watteau of designers Christian Dior, full of nuances, delicate and chic. As an Italian in a house of French tradition is to participate at the time when Europe by 1992. "
Therefore, the loyalty that is displayed by this Pavarotti of the fashionSavoir faire world a guaranteed benefit from the workshop Dior, the overalls with pipes Sable to sumptuous gala gowns, generating a sense of structure to romantic dreams. For the winter 1995 season, Gianfranco Ferré has decided to pay tribute to Cézanne, devoted to the artist's retrospective at the Grand Palais in Paris.
Therefore, the blue-green muslin and chiffon in the colors of the Mount Sainte-Victoire, near Aix-en-Provence. Dior's touch is all there, visiblethe cut of the suits, the sense of detail, the inlays and hidden seams, the embroidered jackets guipure white jacket, evening dress, train and velvet evening gowns, faithful to that "sense of complete and perfect" dear l 'inventor of the new look to comply with women's perfume and so on.
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